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Strategic Management: Creating Competitive Advantages

      Paperback - 560 pages
Author: Gregory Dess
Edition: 4
Release Date: November 2007
ISBN-13: 9780073381213
ISBN-10: 0073381217
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Product Description:
Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
                   
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