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Strategic Management: Concepts and Cases (12th Edition)

      Hardcover - 704 pages
Author: Fred R. David
Edition: 12
Release Date: March 2008
ISBN-13: 9780136015703
ISBN-10: 0136015700
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Product Description:

KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company.

  For management professionals, small business owners and others involved in business.

                   
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