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Retail Management: A Strategic Approach

      Hardcover - 704 pages
Author: Barry Berman
Edition: 10th
Release Date: April 2006
ISBN-13: 9780131870161
ISBN-10: 0131870165
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Product Description:

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.

For retail training directors.

                   
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