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A Preface To Marketing Management

      Paperback - 272 pages
Author: J. Paul Peter
Edition: 12
Release Date: January 2010
ISBN-13: 9780073529967
ISBN-10: 0073529966
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Product Description:
Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
                   
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