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Persuasion: Reception and Responsibility

      Paperback - 480 pages
Author: Charles U. Larson
Edition: 12
Release Date: February 2009
ISBN-13: 9780495567509
ISBN-10: 0495567507
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Product Description:
Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.
                   
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