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Marketing: Defined, Explained, Applied

      Paperback - 290 pages
Author: Michael P Levens
Edition: 1
Release Date: February 2009
ISBN-13: 9780136075691
ISBN-10: 013607569X
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Product Description:

A unique and valuable text for those wishing to expand their knowledge of marketing principles.

The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix

MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.

                   
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