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Introduction to Hospitality (5th Edition)

      Hardcover - 656 pages
Author: John R. Walker
Edition: 5
Release Date: April 2008
ISBN-13: 9780135139288
ISBN-10: 0135139287
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Product Description:

Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V.  The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.

 

 

 

 

                   
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