Search several sites at once to find the best deal on Textbooks, Music, DVD's, Books, and Games!

Enter a title, keyword, ISBN or UPC for the item you'd like to search for:
Integrated Advertising, Promotion and Marketing Communications (4th Edition)

      Paperback - 480 pages
Author: Kenneth E. Clow
Edition: 4
Release Date: January 2009
ISBN-13: 9780136079422
ISBN-10: 0136079423
SiteTypeCostLink
AbeBooks
Used
Item: $4.08
Shipping: $0.00
Total: $4.08
View
Alibris
Used
Item: $1.36
Shipping: $3.99
Total: $5.35
View
Amazon
Used
Item: $1.36
Shipping: $3.99
Total: $5.35
View
Alibris
New
Item: $9.63
Shipping: $3.99
Total: $13.62
View
Amazon
New
Item: $27.00
Shipping: $3.99
Total: $30.99
View
AbeBooks
New
Item: $37.55
Shipping: $10.00
Total: $47.55
View

Product Description:

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

Integrated Marketing Communications; Corporate Image and Brand Management; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Frameworks and Types of Appeals; Advertising Design: Message Strategies and Executional; Advertising Media Selection; E-active Marketing; Alternative Marketing; Database and Direct Response Marketing; Sales Promotions; Public Relations and Sponsorship Programs; Regulations and Ethical Concerns; Evaluating an Integrated Marketing Program

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

                   
Browse Popular Textbooks!
Suggestions? Problems? Contact Us
Price Comparison - Integrated Advertising, Promotion and Marketing Communications (4th Edition) 0136079423 9780136079422 www.CheapFTW.com