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Fashion Brand Merchandising

      Hardcover - 416 pages
Author: Gordon T. Kendall
Edition: 1
Release Date: November 2008
ISBN-13: 9781563675614
ISBN-10: 9781563675614
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Product Description:

Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands-marketer, merchandiser, retailer, designer, or student-this text covers what you need to know to work successfully in the industry.
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