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Corporate Communication

Paperback - 328 pages Author: Paul A Argenti Edition: 6 Release Date: September 2012 ISBN-13: 9780073403175 ISBN-10: 0073403172

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Product Description:
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.                    
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