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Consumer Behavior

      Hardcover - 672 pages
Author: Michael R. Solomon
Edition: 7th
Release Date: March 2006
ISBN-13: 9780132186940
ISBN-10: 0132186942
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Product Description:

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research.

A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture.

For brand managers, marketing research analysts, and account executives.

                   
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