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Consumer Behavior (8th Edition)

      Hardcover - 720 pages
Author: Michael R. Solomon
Edition: 8
Release Date: March 2008
ISBN-13: 9780136015963
ISBN-10: 0136015964
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Product Description:

For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

                   
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