Search several sites at once to find the best deal on Textbooks, Music, DVD's, Books, and Games!

Enter a title, keyword, ISBN or UPC for the item you'd like to search for:

BooksMusicDVDVideoGames

Consumer Behavior

Hardcover - 600 pages Author: Leon Schiffman Edition: 10 Release Date: August 2009 ISBN-13: 9780135053010 ISBN-10: 0135053013

Site	Type	Cost	Link
AbeBooks	Used	Item: $2.46 Shipping: $3.99 Total: $6.45	View
Alibris	Used	Item: $2.46 Shipping: $3.99 Total: $6.45	View
Amazon	Used	Item: $2.82 Shipping: $3.99 Total: $6.81	View
AbeBooks	New	Item: $26.78 Shipping: $3.99 Total: $30.77	View
Alibris	New	Item: $30.61 Shipping: $3.99 Total: $34.60	View
Amazon	New	Item: $58.69 Shipping: $3.99 Total: $62.68	View

Product Description:
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing.                    
Browse Popular Textbooks!
Suggestions? Problems? Contact Us