Search several sites at once to find the best deal on Textbooks, Music, DVD's, Books, and Games!

Enter a title, keyword, ISBN or UPC for the item you'd like to search for:
Consumer Behavior

      Hardcover - 600 pages
Author: Leon Schiffman
Edition: 10
Release Date: August 2009
ISBN-13: 9780135053010
ISBN-10: 0135053013
SiteTypeCostLink
Alibris
Used
Item: $2.43
Shipping: $3.99
Total: $6.42
View
AbeBooks
Used
Item: $2.45
Shipping: $3.99
Total: $6.44
View
Amazon
Used
Item: $2.70
Shipping: $3.99
Total: $6.69
View
Alibris
New
Item: $27.75
Shipping: $3.99
Total: $31.74
View
AbeBooks
New
Item: $27.88
Shipping: $3.99
Total: $31.87
View
Amazon
New
Item: $58.69
Shipping: $3.99
Total: $62.68
View

Product Description:
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing.
                   
Browse Popular Textbooks!
Suggestions? Problems? Contact Us
Price Comparison - Consumer Behavior 0135053013 9780135053010 www.CheapFTW.com