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Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

      Paperback - 368 pages
Author: Joseph Dominick
Edition: 6
Release Date: March 2007
ISBN-13: 9780073135809
ISBN-10: 0073135801
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Product Description:
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .
                   
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