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Advertising and Integrated Brand Promotion

      Hardcover - 726 pages
Author: Thomas O'Guinn
Edition: 5
Release Date: April 2008
ISBN-13: 9780324568622
ISBN-10: 0324568622
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Product Description:
Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.


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