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Advertising (8th Edition)

      Hardcover - 688 pages
Author: Sandra Moriarty
Edition: 8
Release Date: February 2008
ISBN-13: 9780132224154
ISBN-10: 0132224151
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Product Description:

Moriarty teaches students about effective marketing.

The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.

For advertising professionals and business students concentrating in marketing or advertising.




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